This Gucci heir is not cashing in on her famous surname, well, not directly anyway (And if she did, she’d get sued by the Gucci group. Oh, and her mother is in jail for arranging a hitman to kill her father. The Gucci tale is one of murder and madness!). Alessandra Gucci’s line of handbags, called AG Limited Edition has created quite a stir in the fashion industry because of her name but they will be remembered for their unique designs. I am not a big fan of over embellished bags without much function but I do appreciate the unique design of the one above– it is the perfect bag for Fancy Nancy in her chauffeured Bentley! There will only be 99 AG Limited bags made in three styles and three colors, wholesale price is steep at $6,665 to $10,134 (meaning retail will be a bit more than double that). What do you think? Will the line sink or swim, in other words: Snob or Slob?

We expected nothing less of Gwen Stefani than to be an uber stylish mom. She probably doesn’t even know what a Baby Bjorn is (either does Danny Moder who uses it as a manbag) but instead opts for the Gucci baby carrier that comes in the beige or black GG for $760. We love the moms who remind us that being a mommy doesn’t mean you have to live in Crayola technicolor hell. And it definitely helps now that having babies is so hip with celebrities the designers are making good stuff to accommodate the put-together moms!

Today is all about reminiscing, I guess the end of the year will do that to you. This Gucci bag is almost identical to the first Gucci bag I owned and loved, it was this same structured hobo with the thin strap, no logo (this has the GG embossed on the leather on the lower part) but it was suede and I used it with dedication because back in those days, even though I had multiple bags, I stuck to just one. But with a bag like this, you only need one, I even went out clubbing with it and it stayed on my shoulder, at my side without falling or annoyance. The straps are adjustable so anyone can have the perfect fit and the scooped top conforms perfectly. It is also the ideal size, 15″ x 10″ – carries everything but the shape deceives its size so you don’t look like you are actually carrying everything. I don’t even mind the subtle GG embossing, the upgrades like the easy overlapping closure, adjustable and colors make up for that. Of course, I would get it in the amazing light gray blue because I am not looking for the ONE bag, but this ashy brown is the ultimate if you are looking for THE ultimate. At Bergdorf Goodman for $995.

Gucci Large Babouska Hobo Even if every-fashion- person tries its heart out to convince everyone and their dog that the IT Bag is long dead, some still dare to promote must have totes.

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We are in New York and having a great time. I spent Sunday afternoon roaming around the city between shows (it was almost 50 degrees when I arrived, my friends say I brought the sunshine!) and soaking in the amazing energy of the greatest city on earth. I bring my toddler son here 3-4 times a year and he has grown to love “N’york”, as he calls it. He especially loves going to the parks and many playgrounds the city has to offer. Like my son and I, Gucci loves New York, too! Gucci’s brand new bag will salute the city it loves, 100% of the proceeds from the limited edition Gucci Loves NY bag will benefit the Playground Partners of the Central Park Conservancy. This donation will go towards the maintenance and operation of the 21 children’s playgrounds in Central Park. For more information on the Conservancy, visit http://www.gucci.com To purchase the bag, please visit Gucci’s new Flagship store at 725 Fifth Avenue.

Frida Giannini, the designer for Gucci, is different from Milan’s other female designers. There was absolutely no runway fantasia in her show, it was strictly ready to wear on the streets. While I applaud her pragmatic standpoint, I was a bit shocked that she only offered 3 handbag designs in this collection. There was an up-sized, slouchier, hand-stitched “New Jackie” (which is a fantastic handbag), a utilitarian backpack that transforms into a carryall, and a clutch. She did the “New Jackie” in every possible material from the GG logo to exotics like crocodile and snakeskin. One version had the GG logo with snakeskin front pockets. Same thing with the backpack, but the was only one version of the clutch (which I didn’t really care for). The “New Jackie” is a classy and beautiful handbag and would look gorgeous with any outfit, especially a business suit. But with only one out of three designs that I liked from this collection, I thought the handbags were an overall disappointment. Especially after the horrible Fall 2008’s Babouska collection. In Giannini defense she has steered the Gucci label in a more chic business like direction, so the lack of frills and wild color combinations makes sense, but I would have liked to see more variety. And do we really need a backpack?