Gucci jumped the luxury gun by sponsoring the Gucci Masters on Dec. 14th, at the Parc des Expositions in Villepinte, near Paris. Over the four-day event, Charlotte Casiraghi, the daughter of Princess Caroline of Monaco, gave a glamorous sheen to international equestrians, who included the tennis star-turned-horsewoman, Martina Hingis.

No one could call Gucci an upstart when it comes to the horse culture. The legendary bar-and-bit symbols on shoes and bags trace their origins back to the founding of the brand in 1921. And Frida Giannini, Gucci’s creative director, has had a long love affair with ponies.

Gucci evolved into an urban brand when Tom Ford focused on sex and rock ’n’ roll (and famously painted his country tractor black to match his shiny leather shoes). Now there is a whole horsy universe to recover, along with the loafter culture, which Gucci ceded to Tod’s in the 1990s. And complete your wish list with a cheap Gucci Replica.